Navigation

About
Contact
George Dent is an English design director based in Bilbao, collaborating with agencies and businesses internationally.

Selected works
2026

Designed for:

HSBC
Monzo
Netflix
BMW
Vauxhall / Opel
Tails.com
Goodwood FOS

 

Crown Estate
British Fashion Council
Tezos
Innaterra
Clipper Round The World
Earth Rating
Secret Journeys

Industries

Technology
Automotive
Finance
Retail
Sports
Property
Media

Services 

Brand Identity
Creative Strategy
Brand Guardianship
Art Direction
Packaging Design
Marketing Design

---

Alta

Brand Identity
2026

A liquid inspired identity for a blockchain network.

A brand identity positioning Alta's ease of use as a strategic advantage, translating the idea of liquidity into visual language and TOV that made users feel like the network worked for them in ways other blockchains can't.

001

---

Alderfinch

Brand Identity
2025

A brutalism inspired identity for an aspiring architectural practice.

A minimalist design approach focussing around an AF logomark, inspired by stairs and cantilevers, expanded into a full brand identity.

002

---

Forge Coffee

Creative Strategy 
& Brand Identity
2025

A creative approach to a premium coffee shop concept.

From-the-ground up coffee shop concept for hospitality investors, wanting a fresh approach on scale and character.

003

---

Brick Kiln Meadows

Brand Identity
2023
Designed at J2

A bold brand identity for a housing development targetting Londoners seeking a new life out of the city.

The design approach distills the iconic oasthouse silhouette into a clean geometric mark, creating a brand that appeals to London buyers who are looking outwards, marrying metropolitan design values with the rural character of Southern England.

004

---

The Beautiful Truth

Editorial Design & Illustrations
2024

A purpose-driven independent magazine celebrating individuals and businesses reshaping our world.

Design approach rooted in the beauty of wandering thoughts and balancing that with structured typography.

005

---

Clipper Round The World

Racing Yacht Designs
2018

A collection of brand partnership boat designs for the Clipper Round The World global yacht race.

Design approach changed depending on the partnership.

006

About 

I'm George Dent, an English design director living and working in Bilbao, Spain. I work across branding, creative direction and design for agencies and ambitious businesses through my creative practice, Studio Guiri.
     My approach is straightforward: I help brands figure out who they are and make sure the world sees them the same way. That covers visual identity systems, campaigns, digital experiences and creative direction — work that's strategic where it needs to be, and always led by clarity and personality over noise. My practice is rooted in the fundamentals (grids, type, layout) then pushed in a more contemporary direction to meet the needs of the project.

Agencies & Collaboration

Alongside independent client work, I collaborate with agencies and creative teams internationally as a freelance design director. These partnerships often go beyond remote support — I embed within studios, work from agency spaces, and become part of the process from strategy through to delivery, giving teams senior creative continuity when they need to scale.

Studio Space 

I'm also a member of Pieza Multiestudio, a shared studio space in Bilbao where I work alongside seven other independent designers and creatives. It gives clients and collaborators a physical place to meet me, develop work and get away from their own four walls.

Studio Guiri © 2026Designing since 2012

Top ↑