About
Contact
George Dent is an English design director based in Bilbao, collaborating with agencies and businesses internationally.
Selected works
2026
Designed for
HSBC
Monzo
Netflix
BMW
Vauxhall / Opel
Tails.com
Crown Estate
British Fashion Council
Tezos
Secret Journeys
Clipper Round The World
Earth Rating
Industries
Technology
Automotive
Finance
Retail
Sports
Property
Services
Brand Identity
Creative Strategy
Brand Guardianship
Art Direction
Packaging Design
Marketing Design
Photo by Andrea Arevalo
About
I'm George Dent, a design director from London, now living and working in Bilbao, Spain.
I work with businesses and agencies to develop brands and the ideas behind them. That can mean helping define what a business is, working out how it should be positioned, or taking an existing idea and turning it into something people can see and engage with.
My work can take the form of an identity, campaign, website, publication, exhibition or something else entirely. I get involved in the thinking as much as the making, and I'm equally interested in the details that make the final thing work.
Agencies & Collaboration
I work with agencies and creative teams internationally as a freelance design director. I tend to work remotely, but I'm also happy to work in London from agency studios and become part of the team when that's useful. I can join a project at any point, from early strategy and ideas through to the final delivery.
Studio Space
I'm also a member of Pieza Multiestudio, a shared workspace in Bilbao where I work alongside seven other independent designers and creatives. It's a physical base for my practice and a place where clients and collaborators can come to meet, work through ideas and get a change of scenery.
Studio Guiri © 2026Designing since 2012
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