Alderfinch

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George Dent is an English design director based in Bilbao, collaborating with agencies and businesses internationally.

Selected works
2026

Designed for

HSBC
Monzo
Netflix
BMW
Vauxhall / Opel
Tails.com

Crown Estate
British Fashion Council
Tezos
Secret Journeys
Clipper Round The World
Earth Rating

Industries

Technology
Automotive
Finance
Retail
Sports
Property

Services

Brand Identity
Creative Strategy
Brand Guardianship
Art Direction
Packaging Design
Marketing Design

Brand Identity
2026

A brutalism inspired identity for an aspiring architectural practice.

For Alderfinch, I created a minimalist design language focussing around an AF logomark, inspired by stairs and building cantilevers and expanded it into a full brand identity.

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1
AF inspired logomark

2
Logo

3
Hoarding design

4
Totebag

5
Corporate stationery

6
Hard hat

Designing since 2012