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George Dent is an English design director based in Bilbao, collaborating with agencies and businesses internationally.

Selected works
2026

Designed for:

HSBC
Monzo
Netflix
BMW
Vauxhall / Opel
Tails.com
Goodwood FOS

Crown Estate
British Fashion Council
Tezos
Innaterra
Clipper Round The World
Earth Rating
Secret Journeys

Industries

Technology
Automotive
Finance
Retail
Sports
Property
Media

Services

Brand Identity
Creative Strategy
Brand Guardianship
Art Direction
Packaging Design
Marketing Design

Brand Identity
2025

A brutalism inspired identity for an aspiring architectural practice.

A minimalist design approach focussing around an AF logomark, inspired by stairs and cantilevers, expanded into a full brand identity.

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1
AF Inspired Logomark

2
Logo

3
Hoarding Design

4
Totebag

5
Corporate Stationery

6
Hard Hat

Designing since 2012