Alta

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George Dent is an English design director based in Bilbao, collaborating with agencies and businesses internationally.

Selected works
2026

Designed for

HSBC
Monzo
Netflix
BMW
Vauxhall / Opel
Tails.com

Crown Estate
British Fashion Council
Tezos
Secret Journeys
Clipper Round The World
Earth Rating

Industries

Technology
Automotive
Finance
Retail
Sports
Property

Services

Brand Identity
Creative Strategy
Brand Guardianship
Art Direction
Packaging Design
Marketing Design

Brand Identity
2026

A liquid inspired identity for a blockchain network.

I worked with Alta from the start, helping create their positioning and identity, communicating Alta's ease of use as a strategic advantage and translated that into a liquid-based visual language that made users feel like the blockchain worked for them in ways other can't.

001

1
Logo

2
Positioning statement

3
OOH advertising

4
Social media graphics

5
Website homepage

Designing since 2012