The Beautiful Truth

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George Dent is an English design director based in Bilbao, collaborating with agencies and businesses internationally.

Selected works
2026

Designed for

HSBC
Monzo
Netflix
BMW
Vauxhall / Opel
Tails.com

Crown Estate
British Fashion Council
Tezos
Secret Journeys
Clipper Round The World
Earth Rating

Industries

Technology
Automotive
Finance
Retail
Sports
Property

Services

Brand Identity
Creative Strategy
Brand Guardianship
Art Direction
Packaging Design
Marketing Design

Editorial Design & Illustrations
2024

A magazine about people changing the world, designed to feel more like a collection of thoughts than a traditional publication.

The design takes cues from the way ideas actually develop: jumping between thoughts, connections and tangents. Structured typography gives the magazine its framework, while loose illustration and unconventional layouts introduce a sense of movement and discovery.

007

1
Title spread

2
Typographic approach

3
Intro spread

4
Layout design

5
Illustration in print

6
Illustration online

Designing since 2012